Monthly Archives: January 2012

Showgirl Gossip Page

This is where my latest adventures and most poignient observations will be posted. Check back often to be kept abreast of all that is important in life.

The Superbowl would have been a great place to advertise my book, Craps & the Showgirl, but according to John Forde a super-blogger I know, here are some statistics:

–  I would have paid just shy of 40K to buy a 30 second ad spot in the late 1960s. Today it would have cost me closer to  $3.5 million per spot. Woof!

–  Ad costs shot up 80% per year from 1967-1994 and they’ve shot up about 15% per year since. That’s a 2,300% price jump in those first three decades and 270% in the later period.

–  Not everybody slaps down millions for 30 second spots. The shortest ever Superbowl commerical was in 2009 for Miller High Life. It ran a single second.

from: http://copywriteroundtable.com           2/7/12